Friday, 6 May 2011

Evaluation Two: How effective is the combination of your main product and ancillary tasks?

As a promotional package overall, I think the combination of our main product and ancillary tasks is very effective. 

Across all three products, we have used a minimalistic and exposing aesthetic, as we are representing our film, which is an exposé style drama about the modeling industry. We needed to make this clear to our target audience (females 18-34, cosmopolitan, with an interest in the fashion industries), and from our research we were able to understand icons of this theme; such as minimalism, powerful images, and references to fashion houses. To produce the best representation of our film, we considered all of these elements and incorporated the most representative into all three of our products.

Using a predominately monochromatic palette for our teaser poster and website were how we achieved our minimalistic aesthetic, and the stark images used in our teaser poster and trailer supported the exposé style we have attempted to achieve with our film. We downloaded the minimalistic Calvin Klein font and created a title for our film in Adobe Photoshop CS3 which we were able to use across all if our products, to enhance the references our film contains to the real fashion industries and stories for our audience.

Using the same title font across all of our products also acted as a constant, to make it clear to audience that each piece of material is promoting the same film.

As well as being consistent in style as a set, each piece of material also has its own strengths as a promotional tool, which, when combined, enables the whole package to have covered three different styles of advertising for three slightly different consumers. Should our film be being released, the teaser poster would be the first piece of promotional material released. It's simplicity allows for even the more passive members of our target audience to be able to consume the strong iconic image and the basic information we provide with little concentration. 

Our trailer would be next to be released, developing upon the initial interest our teaser poster would have created by providing more information for members of our target audience who are a little more focussed. Finally, our website would be available for members of our target audience who have developed a strong interest in our film and would like to research more information. We, as a group, feel that the three stages of promotion our package establishes combined is very effective in reaching out to our target audience and creates the best chance of our film's success.

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