Wednesday, 22 September 2010

Research - Key Conventions of a Film Trailer.

As my group and I have decided to undertake the "Trailer" task, I have started thinking about the key conventions of a trailer to help me with the planning/making of our trailer.
  • Inform and intrigue.
  • Feature key plot lines.
  • Appeal to target audience.
  • Quick cuts between shots to sustain interest.
  • Build suspense/storyline with trailer left on a cliffhanger.
  • Introduce other themes to attempt to capture extra audiences.

The most important thing for a trailer to do is to inform the audience about the upcoming film, and to intrigue the audience to compel them to see the film. This can be done by featuring the film's key plot lines in a way which appeal to the target audience; specifically showing the scenes which will be the most impressive and/or intriguing.
Also, cutting quickly between the scenes in the trailer ensures that not too much of them is given away, which would spoil the film, and also that the audience, who would have a lower attention span when passively watching a trailer as opposed to when focussing on a film, will retain interest as new scenes and plots are revealed to them in a short space of time.
Building a storyline with a trailer in a suspenseful manner will intrigue the audience, and then leaving it on a cliffhanger will compel them to see the film as they wonder how what they have seen will come together and conclude.
Introducing other themes (e.g. the love life of the main character) can help to appeal the film to extra audiences outside of the target audience, and assure that the film won't be targeting too small a niche in the market.

Monday, 20 September 2010

A2 Coursework.

Having completed my AS Level in Media Studies, I am now moving onto the A2 portion of my A Level.

My group and I have chosen to undertake the "Trailer" task:

"A promotion package for a new film, to include a teaser trailer, together with two of the following three options:

a website homepage for the film;

a magazine front cover, feature the film;

a poster for the film."

We will be producing a two minute trailer for a film, along with a magazine cover to feature the film's release and an advertising poster.